Every week, I’m giving you the highlights of my experience running BAM. Here’s everything that went on this week:
Why Lawsuits In Real Estate Are Increasing in 2023
In this week’s episode of The Real Word, we started with news that, understandably, is making agents nervous. Lawsuits in real estate are on the rise in 2023.
Nicole White and I weighed in on why lawsuits against real estate agents have become more prevalent—and what agents can do to make them far less likely.
One of those things, of course, is to have real and honest conversations about market conditions, including which quarter of the year actually is a good time to be a home buyer. Because, like it or not, it can’t be every quarter.
Racket #2 focused on a Realtor Magazine article on how real estate agents can build relationships that last through good and bad markets, which ties handily to the previous topic.
Finally, for racket #3, we reviewed the rollout of NAR’s 5th “That’s Who We Are” ad campaign after their latest fee hike. Stay until the end to hear their reactions to three of the new NAR ads and their thoughts on whether NAR is getting its money’s worth.
The Marketing Move ALL Agents Need in 2023
In this video, I explain why real estate agents need to be in the media business, what types of video content you should produce, why long-form video is a huge pillar of my business, why hot take hooks are essential, and the value of batch-recording short-form videos.
The Housing Market Just Took A MASSIVE Turn
On Monday’s episode of The Hot Sheet, I discussed an ongoing stimulus in the housing market, a rise in mortgage application payments, and why Fannie Mae thinks Q1 is a head fake.