This week, Byron sat down with one of the first real estate agents to start dominating on Youtube, Loida Velasquez, who has accumulated over 80,000 followers on the platform.
Before real estate, Loida enjoyed a successful career in marketing. She also went back to school, got her master’s degree, and tried an office job. However, she soon realized that a traditional 9-5 wasn’t for her. Speaking about her transition to real estate, Loida said:
“I went back to school, got a cubicle office job, and quickly realized that I hated that. I hated being constrained in a little box, working with people that spent all day gossiping and creating a negative environment. I was like, this is not for me. I love being out in the field. So that’s kind of when I started to explore real estate. I knew that it wasn’t going to be easy, that it wasn’t glamorous. But, at the same time, I saw it as an opportunity to put in the work and eventually have the type of life that I wanted to have for my family.”
Byron and Loida also discussed creating video content as an agent. Loida had some helpful advice for agents trying to make a name for themselves on TikTok, Instagram, and YouTube:
“I would say just pick up a camera. You’re going to mess up. You’re going to stumble. I feel that many agents focus more on the lighting or the camera or making sure everything looks perfect instead of just starting it. If you go back to my YouTube channel, the first videos that I did, I would talk really fast and run out of breath. I was always really serious, and people would notice that I would get comments where people would say, ‘oh boy, you’re talking too fast.’ And I remember it used to get to me because I’m here trying to provide value, but someone’s catching on to something that I know is a flaw. So I would advise people just to pick up the camera and watch themselves get better as they continue making content.”
Loida also has a unique stance on cold calling as an agent in 2022:
“Cold calling is not dead. I’m still getting deals from cold calling all the time. People are still converting, whether it’s for sale by owner or just random phone numbers. If anything, I see that if other agents think cold calling is dead, they’re not doing it. That just means there are more possibilities for me to convert these people that are so motivated and serious and need some real estate help.”
Want to find out more about Loida’s foolproof cold-calling script? Watch the full interview here.
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