Byron & Eric Simon (aka The Broke Agent) sit down with Philadelphia team leader Tom Toole to discuss the value of accountability, overcoming objections, and a meeting hack that will change your business forever. Tom Toole offered some words of wisdom on accountability and the idea that proper preparation prevents poor performance:
“A lot of people like the idea of accountability until they actually have to partake in it. You’ve got to get real with your accountability partner on the phone, and you need a partner who will actually hold you accountable. I think that’s the big miss for many folks. You need someone who will call you and say, “Hey, things are not going well for you right now. You need to improve on this.” There needs to be a specific, measurable target that you’re aiming for. If there’s not, like if you say you want to sell more houses, what does that mean? That’s not enough, so having an accountability partner and holding a weekly call with them will generate much better results.”
Eric Simon revealed the accountability strategy he used to grow his social media following to 378000 followers:
“I posted every single day. 2-3 feed posts. 5-15 Instagram story posts every single day for seven years. And now, I’m at 378,000 followers, which is great, but this is a result of accountability to the platform. And this is not just Instagram; this is sending out an email blast once a week, a Facebook post three times a day, a Twitter post ten times a day. So I’ve been trying to build this brand as much as possible on every platform by being accountable daily to real estate content, acting as if I was a media company before we actually became a media company. Instagram really cares about your cadence and your consistency. So if they noticed that you’re posting the same time consistently, each day, they actually start pushing that content a little bit more.”
The trio also discussed the benefits of an L10 meeting, an EOS-designed meeting schedule that allows leadership teams to run more productive meetings. They’re effective because they don’t let too much room to dwell on status updates or information sharing. Instead, the bulk of the meeting (60 minutes to be exact) is focused on the most pressing three issues the organization is facing and solving them:
“If the three of us were working together on a company. I may say something to Tom, and Tom may or may not tell Eric about it. Still, Eric, at some point, needs to know. Of course, we’re assuming Eric knows, but he doesn’t know, and he misses that headline. So with the L10 meeting structure, once a week, it’s like, “okay, this person achieved this level, we made this hire, this person got fired, and we hit this number. Then, you talk about your company rocks and your quarterly goals. Then you go to your scorecard, which measures those goals. It identifies a yes or no, we did or we didn’t. We’re on pace, or we’re not. Then you go to your to dues, your weekly stuff, your To-Do lists. Finally, after looking at what was done last week, you get into the bulk of your meeting, which is the issues list. The issues list is where you do most of the problem-solving.”
Want to hear more about Tom’s prediction on whether or not the market will surpass 6% by the end of the year? Watch the full interview here.
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