by Byron Lazine | Mar 31, 2021 | Marketing
Where can you get organic reach in today’s social media world? Maybe you’re thinking the only place you can still organically grow your audience is TikTok. But in our business, Tiktok is not where our ideal customer is. Our ideal customer is probably spending...
by Byron Lazine | Dec 2, 2020 | Entrepreneurship
The more I study successful business owners – the ones that have figured out scaling and longevity – the more I realize what they have in common. And it’s probably not what you think. As we’re trying to scale, a lot of us work to replace...
by Byron Lazine | Oct 21, 2020 | Marketing
Marketing is a part of real estate. Whether you are an agent on a team, or you are a team leader, you must be actively sharing your content to create brand awareness in your local market. Many people feel overwhelmed with the thought of adding marketing to their daily...
by Byron Lazine | Dec 26, 2019 | Marketing
Post content every day and watch what happens over time. First, your family will make comments. Either “You’re crazy for doing this,” or “Great job!” Then, your friends will start asking about what you are doing. Soon, people will begin to come to you for...
by Byron Lazine | Oct 17, 2019 | Marketing
Soon after I started producing consistent content on social media, people would say to me, “I see you everywhere!” Truth is, I wasn’t everywhere. In the beginning, I was on Facebook. But I kept popping up in their feed. Soon enough, I had become a...
