by Byron Lazine | Mar 31, 2021 | Marketing
Where can you get organic reach in today’s social media world? Maybe you’re thinking the only place you can still organically grow your audience is TikTok. But in our business, Tiktok is not where our ideal customer is. Our ideal customer is probably spending...
by Byron Lazine | Jan 27, 2021 | Marketing
If you considering rolling out a new social media strategy – It’s time to take the word ‘considering’ out of that sentence. Building a branding strategy on social media is a mandatory part of your business if you plan to grow your business long...
by Byron Lazine | Oct 21, 2020 | Marketing
Marketing is a part of real estate. Whether you are an agent on a team, or you are a team leader, you must be actively sharing your content to create brand awareness in your local market. Many people feel overwhelmed with the thought of adding marketing to their daily...
by Byron Lazine | May 21, 2020 | Marketing
In high school, one of my regular fishing spots was a town reservoir. We walked down the path with our fishing gear, went out in a boat, and threw out shiners as bait. Within minutes, we caught fish. And we could catch fish all day long. Those of you that have fished...
by Byron Lazine | Apr 23, 2020 | Marketing
I recently had a conversation with Tom Toole, Jason Cassity, Robert Mack, and The Broke Agent about changes that are happening in real estate. From California to Pennsylvania to Connecticut, some of us are considered essential workers and some are not, but one thing...
