by Byron Lazine | Jul 7, 2021 | Uncategorized
We all know we should do as many videos as we can: live and pre-recorded, on all platforms. Today, I want to focus on one part of videos: The Hook. The Mistake Most People Make I keep seeing the same mistake over and over again: starting videos with no...
by Byron Lazine | Dec 26, 2019 | Marketing
Post content every day and watch what happens over time. First, your family will make comments. Either “You’re crazy for doing this,” or “Great job!” Then, your friends will start asking about what you are doing. Soon, people will begin to come to you for...
by Byron Lazine | Nov 29, 2019 | Marketing
When I started in real estate, I had no money. Literally. I had just gone bankrupt and lost three houses. So when people tell me they don’t have the budget to create content, I know it’s just an excuse. I was recently a guest on Tom Ferry’s Podcast...
by Byron Lazine | Oct 17, 2019 | Marketing
Soon after I started producing consistent content on social media, people would say to me, “I see you everywhere!” Truth is, I wasn’t everywhere. In the beginning, I was on Facebook. But I kept popping up in their feed. Soon enough, I had become a...
by Byron Lazine | Feb 27, 2019 | Marketing
Everybody knows social media, especially Facebook, is necessary for business. As a team leader or real estate agent, you must be posting and creating content and engaging with consumers on social media. It is an absolute necessity. The problem is, a lot of times we...