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June 4, 2020

The Future of Podcasting is Here

Joe Rogan signed an exclusive partnership with Spotify.

The ‘Joe Rogan Experience’ will come off of the YouTube platform as well as Apple, SoundCloud, and anywhere else it is distributed. Starting Septmenber 1st, he’s going exclusive with Spotify on a licensing deal.

Big News for Podcasters

This is tremendous news for the podcasting community. 

Why?

It’s very similar to when Howard Stern signed a deal with Sirius radio. 

An exclusive contract signals that Spotify recognizes how important podcasts have become – and how much leverage they will continue to gain in the future. Simply put, podcasting isn’t going anywhere. And now it’s easier than ever for big names to monetize their podcasts. 

What does this mean for real estate agents and entrepreneurs?

Most of us as real estate agents aren’t big stars in the podcasting world. But we know how important it is to share content. We know that to be viewed as a reliable, trusted source, we need to provide information that benefits our audience. 

This exclusive partnership proves how valuable podcasting is. It’s not a fad. It’s certainly not going away anytime soon. 

And the move Joe Rogan just made proves that Spotify is the place you need to be, because they are making moves to become the premier place for podcast listening. 

Think about how easy it is to sit down for 20-30 minutes a day and record your thoughts. Podcasting allows you to take those recorded thoughts and get them out to the rest of the world. You may not get a $100M contract, but you will reach a new audience. 

This is just the beginning. 

What do you need to do to get your podcast started?

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