“I’m too busy to do a podcast,” is a line I frequently hear. My response?
Of course you’re busy.
You’re an entrepreneur.
Podcasting doesn’t have to be a full time job, and when done strategically, can actually save you time in your social media and branding efforts. Podcasting to add value and share relevant information with your clients will help build your business and brand long-term.
So my question is, are you too busy to build a brand that will stick around for the next 20-30 years?
Podcasting continues to grow in popularity every year. For the first time, the majority of the American population (51%) have listened to podcasts, up from 44% in 2018, according to Edison Research Infinite Dial 2019. It’s not just about the number of people who are listening, though. The study also showed that 80% of listeners consume ALL or MOST of every podcast they play. This means people invest their time into listening to the content they find valuable.
We all have limited time, but there are ways to make podcasting work with your schedule. There are two ways I utilize my time to podcast.
1. Block out time.
Every Monday at 11:00, my co-host and I sit down to record The Real Word. We block off one hour to get this done from start to finish, though many weeks it takes less time now that we have the routine down. One hour a week is not a lot of time to commit, especially when the content can be used and reused on multiple channels.
Creating the time to do one podcast will give you multiple pieces of content to use. By repurposing your podcast, you can create timeline videos, story videos, audio clips, blogs, and even still images with a quote pulled out from the episode. This saves you from coming up with new content to post every single day.
2. Document what you are already doing.
Are you connecting with others and networking within your industry? Document it. At the Tom Ferry Sales Edge in New York City, I knew I would be sitting down with Tom Toole. We knew we would be using the time at this conference to sit down and have a conversation, so why not record it? It gave us the time to share our strategies and ideas, and I was able to create content at the same time. (Watch the full episode here).
Are you already going to listing appointments and open houses? Document it. No, this doesn’t mean you should record your clients, unless they have agreed. But you can document what you are doing at these appointments, sharing tips and insights your audience will find helpful. Advanced equipment isn’t required. Use your phone to record (or go Live on Facebook), then upload to your podcasting channel at the end of the day.
Are you answering questions from clients? Document it. If you have been asked the same question three times in the past two days, you know it’s a question more people have. Take 2-3 minutes to record your answer and upload as a short podcast clip. You can also save this link and forward to future clients who ask the same question.
Bottom line is, if you are thinking about starting a podcast, make the time for it. Like anything else, once you commit and get into a routine, you will be able to streamline the process so it works for your schedule. And most importantly, you will be adding value to clients and potential clients, strengthening your brand, and setting your business up for the future.
Want to learn more about how to start a podcast? Connect with me.